Every marketing email we send includes an unsubscribe link, which is the fastest way to stop that channel immediately. Using the form below has the same effect and also lets you tell us if you want SMS or app notifications switched off at the same time, or only email. Once actioned, you will stop receiving promotional content about sandals, dresses, footwear or linen sets; transactional messages relating to an order you have already placed — confirmations, shipping notices, and responses to support queries — are not marketing and will still reach you.

Selenalondon uses cookies for three broad purposes: keeping the site and checkout working (strictly necessary, never optional), measuring how the site is used (analytics), and showing you advertising based on items you have browsed (personalised advertising). You can manage the second and third categories at any time through the cookie preference banner shown on your first visit, or by clearing your browser's cookies, in addition to requesting an opt-out here. Submitting this form records your preference against your account or email address so it is honoured across future visits and devices where you are logged in.

We use your browsing and order history to suggest products — for example, footwear that complements a dress you previously bought. Under Article 21 GDPR, you have an absolute right to object to profiling carried out for direct-marketing purposes, and we will stop it as soon as we receive a valid request with no need for you to justify why. Where profiling supports a purpose other than marketing, such as basic stock-level relevance, we will explain the specific purpose to you in our response and switch it off unless we can show compelling legitimate grounds to continue, as GDPR requires.

We work with a small number of categories of processor: our ecommerce platform (Shopify), payment processors, courier and fulfilment partners, customer support tools, analytics providers, and advertising partners. Opting out of marketing or advertising through this form stops your data being used by our marketing and advertising partners for that purpose; it does not remove the underlying data-sharing with Shopify, payment processors or couriers that is necessary to run the store and deliver orders already placed, as those relationships are contractual rather than marketing-based. Full detail on each category is set out in our Privacy Policy.

To stop someone else opting out of your marketing or changing your preferences without your knowledge, we may ask you to confirm the email address or order number associated with your account before we make a change. This check is kept proportionate: for a straightforward marketing opt-out, confirming your account email is normally enough; for a request that touches broader data rights, we may ask for a little more to confirm you are who you say you are, in line with our obligations under Article 12 GDPR.

We aim to action most opt-out requests within a few business days, and in every case within 30 calendar days as required by Article 12(3) GDPR. If a request is unusually complex, we may extend this by a further two months, and we will tell you why within the first 30 days if that happens. Once actioned, we send a confirmation email summarising exactly what has changed, so you have a written record of what you asked for and what we did.

Opting out sits alongside a wider set of rights you hold under UK GDPR and EU GDPR, including the right to access a copy of the data we hold about you, the right to have inaccurate data corrected, the right to request erasure ("the right to be forgotten"), the right to restrict how we use your data while a dispute is resolved, and the right to receive your data in a portable format. You can raise any of these using the same contact details at the foot of this page; we treat the form below as a fast lane for opt-outs specifically, not the only way to reach us.

We hope to resolve every request directly, and encourage you to come back to us first if something isn't right. If you remain unsatisfied, UK residents can complain to the Information Commissioner's Office at ico.org.uk, and residents of France or the EU can complain to the CNIL at cnil.fr. Both regulators accept complaints free of charge.

We may update this page as our marketing tools, advertising partners, or applicable data protection rules evolve. The "Last updated" date shown in the hero above always reflects the current version, and material changes will be reflected here.