Order Cancellation Policy

Order Cancellation Policy
14 DAYS TO DECIDE

Changed your mind? Here's exactly how order cancellation works.

This page explains, in plain English, how and when you can cancel an order placed with Selenalondon — before it ships and after it arrives — how long you have to decide, and exactly what happens to your refund. It is written specifically for a France-based retailer shipping sandals, dresses, footwear and three-piece linen sets to customers in the United Kingdom, and it works alongside our Refund & Return Policy.

Operated by: JLA Marketing Governing law: UK Consumer Contracts Regulations 2013 Applies to: United Kingdom orders Effective & last updated: 3 August 2026
The short version

Two ways to cancel, both straightforward.

You can cancel an order with us in one of two ways, and which one applies simply depends on whether your parcel has left our fulfilment partner's premises yet. If it hasn't shipped, cancellation is immediate, free, and needs nothing more than a message to us. If it has already shipped or arrived, UK law gives you a statutory 14-day "cooling-off" period in which you can cancel for any reason — or no reason at all — starting the day after you receive your order.

Cancelling is entirely separate from a product being faulty or not matching its description. If that happens instead, your rights under the Consumer Rights Act 2015 apply in full, and we handle those cases through our Refund & Return Policy rather than this page.

Nothing on this page limits, replaces or reduces any statutory right you already hold as a UK consumer. Where our own commitments — such as a 10 business day refund turnaround — go further than the law requires, we say so explicitly below.

Before dispatch
Free, instant cancellation
After delivery
14-day statutory cooling-off
Reason required
None — ever
Refund method
Original payment method
Refund issued within
10 business days
How cancellation works

Which path applies to your order?

Path 1 — Before your order has shipped

Orders are processed within 1–2 business days of our daily 16:00 (CET) cut-off before they're handed to our carrier. If your order is still in this window, contact us by email, live chat or phone and we will cancel it at no cost and refund the full order value to your original payment method — no restocking fee, no deduction.

  • Quickest and simplest way to cancel
  • Available until the order is marked as dispatched
  • Refund issued in full, including any delivery charge paid

Path 2 — After dispatch or delivery (cooling-off)

Once an order has been dispatched, it can no longer be intercepted in transit, but your right to cancel does not disappear — it simply becomes the statutory 14-day cooling-off right under the Consumer Contracts Regulations 2013. You may cancel for any reason within 14 days of receiving your goods, then return them to us so we can process your refund.

  • No reason needs to be given
  • Applies even if you've tried the item on, as you would in a shop
  • Runs alongside our voluntary 30-day return window
Step by step

Telling us you want to cancel

1

Tell us clearly

Email contact@selenalondon.com, call +33 7 54 00 67 18, use live chat, or complete our contact form. A clear statement such as "I wish to cancel order #____" is all we need — no specific form is required.

2

We confirm receipt

We acknowledge your cancellation notice by email, usually within 24 hours on business days, and confirm whether your order can still be stopped before dispatch or needs to be returned to us instead.

3

Return the goods, if dispatched

If your order has already shipped, send it back to us within 14 days of telling us you want to cancel. Full return instructions and the address to use are confirmed in our reply and set out in our Refund & Return Policy.

4

We refund you

Once your order is cancelled before dispatch, or once we've received and inspected a returned item, we issue your refund to your original payment method within 10 business days — well inside the statutory 14-day maximum.

Optional: a simple way to word your cancellation notice

You don't need to use any particular wording or form to cancel — a short, clear message is enough. If it's helpful, you're welcome to use this outline: your name, your order number, the date you ordered or received the item, and the statement "I am giving notice that I wish to cancel this order." Send it to contact@selenalondon.com or through any of the contact channels listed on this page.

Refunds, made specific

What you get back, and exactly when.

When you cancel before dispatch, we refund the full amount you paid, including any delivery charge, because no goods have moved and no service has been used. When you cancel after delivery using your statutory cooling-off right, we refund the price you paid for the returned item(s), and we also refund our standard delivery charge — though as shipping is currently free on every Selenalondon order, this rarely changes the total.

We refund to the original payment method used at checkout — Visa, Mastercard, American Express, Maestro, Klarna or Apple Pay, whichever you used — never as store credit unless you specifically ask us to issue it that way. We do not charge a cancellation fee, an administration fee or a restocking fee for a valid cancellation.

Cancellation window before dispatch
Until order is marked shipped
Statutory cooling-off period
14 days from delivery
Time to return goods after cancelling
14 days from your notice
Refund issued within
10 business days
Legal refund deadline
14 days (we go faster)
Cancellation or restocking fee
None
Return delivery cost
See Refund & Return Policy
Exceptions, stated plainly

What can't be cancelled, and why we say so openly.

UK law sets out specific categories of goods for which the 14-day cooling-off right does not apply — for example, goods made to a customer's own specification, or sealed goods that are not suitable for return once unsealed for health or hygiene reasons once that seal is broken. We want to be fully transparent: as of the effective date of this policy, every product we sell — sandals, dresses, footwear and three-piece linen sets — is a standard, non-personalised, non-hygiene-sealed item, so none of our current catalogue falls under a cooling-off exemption.

If we ever introduce a product that is genuinely exempt (for example, a made-to-order or personalised item), we will state that clearly and individually on that product's page before you buy it, rather than relying on a general exclusion buried in this policy.

Always cancellable

Every standard order for sandals, dresses, footwear and linen sets, whether cancelled before dispatch or within the 14-day cooling-off period afterwards.

Fair-use condition

Items should be returned unused beyond what's needed to check them, as you would in a shop. Signs of wear beyond that may lead to a reduced refund reflecting the reduction in value.

Common scenarios

A few situations worth spelling out.

Multi-item orders

Ordered a dress and a pair of sandals together? You can cancel the whole order, or just one item, within 14 days of the last item in that order being delivered. Cancelling one item never affects the others.

Changing size or colour

A swap isn't a cancellation. If your order hasn't shipped, contact us and we'll amend it where stock allows. If it has shipped, cancel the original within the cooling-off period and place a fresh order — our returns team can talk you through the fastest route.

Faulty or mis-described items

This is not a cancellation matter — it's a Consumer Rights Act 2015 matter. Contact us and we'll arrange a repair, replacement or full refund at no cost to you, without the 14-day limit applying in the way it does to a simple change of mind.

Regulatory footing

The law behind this policy, on both sides of the Channel.

UK

The law that protects you as our customer

Because Selenalondon sells exclusively to UK addresses, your right to cancel is governed by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, which gives you 14 days to cancel most online orders without giving a reason, and requires us to refund you within 14 days of receiving the goods back or evidence that they've been returned. Where your item is faulty or not as described, the Consumer Rights Act 2015 applies instead, giving you the right to a repair, replacement or refund regardless of the cancellation window.

FR

Where Selenalondon is established

JLA Marketing is registered in France under SIRET 834 721 094 00011. As the seller established in Paris, we structure our cancellation and withdrawal terms in line with Articles L221-18 to L221-28 of the French Consumer Code (Code de la consommation), which set out the same underlying 14-day right of withdrawal ("droit de rétractation") that the UK's Consumer Contracts Regulations 2013 were themselves modelled on. Where the two frameworks differ in detail, the UK regulations govern your purchase, since you are contracting with us as a UK-based consumer.

In detail

Every clause, spelled out

This Order Cancellation Policy applies to every order placed on selenalondon.com by a consumer with a delivery address in the United Kingdom, across all four of our current categories: sandals, dresses, footwear and three-piece linen sets. It sits alongside, and does not replace, our Refund & Return Policy, our Shipping Policy and our Terms of Service. Where any of those pages appears to conflict with this one, the terms most favourable to you as a consumer apply, and we will correct the inconsistency promptly once flagged.

You may cancel any order at any point before we mark it as dispatched, free of charge and without needing to give a reason. Because our processing window is typically 1–2 business days following our daily 16:00 (CET) order cut-off, contacting us as soon as possible after ordering gives you the best chance of a same-day cancellation. Once we confirm the cancellation, we refund the full amount paid, including any delivery charge, to your original payment method within 10 business days.

  • No cancellation fee applies at this stage.
  • If your order has already entered dispatch by the time we receive your request, we will let you know immediately and switch you to the cooling-off process described in clause 3.

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel your order within 14 calendar days, starting the day after you (or someone you've nominated) receive the goods. For orders containing multiple items dispatched together, the 14 days runs from delivery of the last item in that order. You do not need to give any reason for cancelling, and you remain entitled to cancel even if you've tried the item on in the way you would in a physical shop.

  • You must tell us you're cancelling within this 14-day window — a clear message is sufficient, no specific form is required.
  • You then have a further 14 days from the date you tell us to send the goods back to us.
  • This statutory right runs alongside, and does not reduce, our voluntary 30-day return window described in our Refund & Return Policy.

You can cancel by emailing contact@selenalondon.com, calling +33 7 54 00 67 18 during our business hours, using live chat on the site, or submitting our contact form. Please include your order number and the email address used to place the order so we can locate it quickly. We will acknowledge your cancellation notice in writing, normally within 24 hours on business days, and confirm the next steps.

If your order has already shipped by the time you cancel, you'll need to send the goods back to us so we can process your refund. Items should be unused beyond what's reasonably needed to check their fit and condition, and returned in their original packaging where possible. Full instructions for how to package and send your return, and details of who covers the return delivery cost, are set out in our Refund & Return Policy — please refer to that page for the specifics, since return logistics can vary depending on the item.

Once your cancellation is confirmed — either immediately for pre-dispatch cancellations, or once we've received and inspected a returned item — we refund the price you paid for the item(s) plus our standard delivery charge, to the payment method you used at checkout. We aim to complete every refund within 10 business days, which is inside the 14-day maximum the law allows us. Where a returned item shows wear beyond what's needed to check it, we may deduct an amount reflecting that reduction in value; if so, we will explain the deduction clearly before finalising your refund.

UK law exempts certain categories of goods from the 14-day cooling-off right, such as items made to a customer's specification or personalised for them, and sealed goods not suitable for return for health or hygiene reasons once unsealed. As of the effective date of this policy, we do not sell any personalised, made-to-order or hygiene-sealed products — every item in our sandals, dresses, footwear and three-piece linen set collections is a standard stocked product, so no current exception applies. Should this change in future, the relevant product page will state so clearly before purchase, and this policy will be updated accordingly.

If your order contains more than one item, you may cancel the entire order or only specific items within it. Cancelling part of an order does not affect your right to keep, or later cancel, the remaining items, and each item's own 14-day cooling-off period runs from the delivery of the last item dispatched together as part of that order. We recommend telling us exactly which item(s) you're cancelling to help us process your refund accurately and promptly.

This policy covers cancellations of a change-of-mind nature. If an item arrives faulty, damaged in transit, or doesn't match its description, your rights under the Consumer Rights Act 2015 apply instead: you're entitled to a repair, replacement or refund at our cost, and the 14-day cooling-off window does not limit that right. Please contact us as soon as you notice the issue so we can put it right quickly.

We may update this policy as our catalogue, fulfilment partners or applicable consumer protection law evolve. The "Effective & last updated" date shown in the hero above always reflects the current version, and any material change to your cancellation rights will be reflected here before it takes effect.

Registered business details

Exactly who you're cancelling with.

JLA Marketing (Selenalondon) 8 Rue Masseran
75007 Paris
Île-de-France, France
Legal operator
JLA Marketing
Chamber of Commerce (SIRET)
834 721 094 00011
Business hours
Mon–Fri, 09:00–17:00 CET
Response time
Within 24 hours (business days)
Ready to cancel, or still deciding?

Reach a real person — we reply within one business day.

E-mail & live chat

Email us anytime at contact@selenalondon.com, or use live chat on the site. We aim to respond within 24 hours on business days.

Call us

Phone: +33 7 54 00 67 18. Lines are open Monday to Friday, 09:00–17:00 CET.

Contact form

Prefer to write it out? Use our Contact page and select "Order Cancellation" as the subject so it reaches the right team immediately.

Track your order

Already shipped and thinking of cancelling? Check its status first via Track Your Order so we can advise the fastest route to a refund.